Petri Darby, Vice President of Brand, Creative & Communications, Raise Your Hand Texas
The loudest narrative about public education is a negative one, and it has been allowed to fester for decades. It isn’t enough to refute it — school leaders must reclaim and reframe the narrative. Whether educated or trained in brand marketing and storytelling, we are all responsible for it, nonetheless. Hear how Raise Your Hand Texas built a culture and content engine to reinforce, over and over, that the future of Texas is in our public schools.