Winning Hearts & Minds – The Power of Branding & Multimedia Storytelling for School Leaders

Petri Darby, Vice President of Brand, Creative & Communications, Raise Your Hand Texas

The loudest narrative about public education is a negative one, and it has been allowed to fester for decades. It isn’t enough to refute it — school leaders must reclaim and reframe the narrative. Whether educated or trained in brand marketing and storytelling, we are all responsible for it, nonetheless. Hear how Raise Your Hand Texas built a culture and content engine to reinforce, over and over, that the future of Texas is in our public schools.

Making Your Neighborhood Public Schools the First Choice for Families

Shannon Buerk, Chief Executive Officer, engage2learn

What do families in your district want from their neighborhood public schools? The best way to find out is to engage them in designing the schools they want. At e2L, we are committed to our mission to ensure neighborhood public schools are the first choice for all families. We will share a concise process we have used with partner districts to create success stories and increase enrollment through an ownership culture of engagement and growth.

Telling our District Stories Through Community Based Accountability

Jeff Burke, Superintendent, Splendora ISD
Carl Dethloff, Superintendent, San Angelo ISD
Roland Toscano, Superintendent, East Central ISD
Brad Hunt, Superintendent, Coppell ISD

Learn how four districts of various sizes and from different areas of the state are telling their stories through the Community-Based Accountability Process. Participants will gain insight on how the CBAS process can and does provide a framework for not only being accountable to things that truly matter, but can also assist in creating a strong, meaningful brand for your organization.

Engaging Board Members in Developing Legislative Priorities

Bobby Ott, Superintendent, Temple ISD
Jodi Duron, Superintendent, Elgin ISD
Jeremy Thompson, Superintendent, Ponder ISD

Temple, Elgin, and Ponder ISDs are three different school types, ranging from rural to urban, and they serve diverse populations from 2,000 to 9,000 students. Drs. Bobby Ott, Jodi Duron, and Jeremy Thompson have very unique approaches to engaging their board members in the legislative process. Further, each presenter will provide a “how to” on developing and adopting legislative priorities with their respective school boards.