Marketing with Purpose

Lisa Losasso Jackson, Executive Director, Go Public
Jennifer Storm, Executive Director, Friends of Texas Public Schools

Your enrollment efforts may suffer if your marketing tactics are not hitting the mark. Regardless of your district’s size, you’ll learn what to prioritize. Is good storytelling enough? What matters when it comes to social media? Should you spend money on digital marketing? What is essential for your district? Are you getting the most from your website? We’ll share analytics and insights to promote your schools in both a focused and broad approach.

Crisis Communication Lessons from the Pandemic

Mike Kuhrt, Superintendent, Wichita Falls ISD

Hear from Mike Kuhrt, Wichita Falls ISD superintendent, as he explores the ways he built consensus around difficult decision points early in the COVID response, and how he continues to use timely communication and stakeholder input to lead the district as it emerges from the pandemic.

AASA Federal Education Update: COVID and Beyond

Noelle Ellerson Ng, Associate Executive Director, Advocacy and Governance, AASA

AASA’s Noelle Ellerson Ng will walk through the latest and greatest goings on in Washington DC, and what the impact of proposed federal education policies could mean for your district.

Using Strategic Marketing to Recruit Millennial Teachers

Jason Wheeler, Director of Communications, Garland ISD

Millennials are now the largest generation representing the United States workforce. As more school districts face a teacher shortage, districts need to understand millennials and adjust their current recruiting efforts to fill openings. Understanding millennials and what resonates with them will help build a strategic marketing plan to recruit new teachers.