Out of School Time: Equitable Youth Opportunities Through Community Partnerships

Jenna Courtney, Executive Director, TXPOST
Annie Wright, Executive Director, Center on Research and Evaluation (CORE), Southern Methodist University

Join us to learn more about the evidence base for after-school and summer learning programs, OST’s role in the ecosystem of support for whole child development, and how schools can maximize investments of American Rescue Plan ESSER III federal funds with community-based partners for learning recovery and beyond.

Winning Hearts & Minds – The Power of Branding & Multimedia Storytelling for School Leaders

Petri Darby, Vice President of Brand, Creative & Communications, Raise Your Hand Texas

The loudest narrative about public education is a negative one, and it has been allowed to fester for decades. It isn’t enough to refute it — school leaders must reclaim and reframe the narrative. Whether educated or trained in brand marketing and storytelling, we are all responsible for it, nonetheless. Hear how Raise Your Hand Texas built a culture and content engine to reinforce, over and over, that the future of Texas is in our public schools.

Engaging in Advocacy with TASA’s Advocacy Toolkit

Amy Beneski, Deputy Executive Director, Governmental Relations, TASA
Casey McCreary, Association Executive Director, Education Policy, TASA
Colby Nichols, TASA Governmental Relations Consultant
Jodi Duron, Superintendent, Elgin ISD (TASA Legislative Committee Chair)

TASA’s Advocacy Toolkits include resources, suggestions, and links to information to assist school administrators with advocacy efforts. Hear from TASA’s Governmental Relations team for tips on how to engage in the legislative process in your district.

Marketing with Purpose

Lisa Losasso Jackson, Executive Director, Go Public
Jennifer Storm, Executive Director, Friends of Texas Public Schools

Your enrollment efforts may suffer if your marketing tactics are not hitting the mark. Regardless of your district’s size, you’ll learn what to prioritize. Is good storytelling enough? What matters when it comes to social media? Should you spend money on digital marketing? What is essential for your district? Are you getting the most from your website? We’ll share analytics and insights to promote your schools in both a focused and broad approach.

Association Advocacy at the Capitol: Legislative Priorities and Issues

Brian Woods, Superintendent, Northside ISD
Kevin Brown, Executive Director, TASA
Curtis Culwell, Executive Director, Texas School Alliance (TSA)
Crystal Dockery, Deputy Executive Director, Texas Association of Community Schools (TACS)
Michelle Smith, Vice President of Policy and Advocacy, Raise Your Hand Texas

Hear from a panel of public education association leaders from TASA, TSA, TACS, and Raise Your Hand Texas moderated by Northside ISD’s Brian Woods, as they discuss their organizations’ responses to the legislative issues and priorities of the 87th legislative session.