Trustees Amplify Your Advocacy Efforts

Karen Freeman, Board Member, Northside ISD
Tracy Fisher, Board Member, Coppell ISD
Missy Bender, Regional Advocacy Director – Collin/Denton Counties, Raise Your Hand Texas

Learn how three experienced trustees have amplified their school districts’ advocacy efforts year-round. Trustees will share practical tips for how a trustee can support their district’s advocacy efforts to influence education policy next session. Whether at home in the district or in Austin or Washington, during the primary or general election cycles, during the interim or legislative session, with other rule-making partners, like the State Board of Education, or with legislators, your trustees can help you amplify your voice.

Association Advocacy at the Capitol: Legislative Priorities and Issues

Brian Woods, Superintendent, Northside ISD
Kevin Brown, Executive Director, TASA
Curtis Culwell, Executive Director, Texas School Alliance (TSA)
Crystal Dockery, Deputy Executive Director, Texas Association of Community Schools (TACS)
Michelle Smith, Vice President of Policy and Advocacy, Raise Your Hand Texas

Hear from a panel of public education association leaders from TASA, TSA, TACS, and Raise Your Hand Texas moderated by Northside ISD’s Brian Woods, as they discuss their organizations’ responses to the legislative issues and priorities of the 87th legislative session.

Marketing in Large Urban and Suburban Districts

Linsae Snider, Executive Director, Texas School Public Relations Association (TSPRA)
Brian Woods, Superintendent, Northside ISD
Charles Dupre, Superintendent, Fort Bend ISD
LaTonya Goffney, Superintendent, Aldine ISD
Michael Waldrip, Superintendent, Frisco ISD

Hear how urban and suburban districts highlight bright spots on their campuses, fight the encroaching charter narrative, tell students’ stories, and connect to the community during this panel discussion moderated by TSPRA’s Linsae Snider.

Marketing in a Small to Midsize District

Linsae Snider, Executive Director, Texas School Public Relations Association (TSPRA)
Nikita Russell, Executive Director of Public Relations, Everman ISD
Lloyd Verstuyft, Superintendent, Southwest ISD

Join Linsae Snider, TSPRA, for a panel discussion exploring ways that small to midsize districts draw attention to transformational programs, fight encroaching charters, tell their students’ stories, and connect to the community.

Hot Topics in Texas School Budgeting

Amanda Brownson, Associate Executive Director of Policy & Research, Texas Association of School Business Officials (TASBO)

This session will focus on budget issues that emerged in the 87th legislative session as well as federal COVID-related funding issues. We will pay particular attention to tax rate adoption and tax compression, federal ESSER funding rules and best practices, and emerging fund balance issues.